by connecting the buyer directly with the furniture maker it saves the money of getting their product into a store, and therefore enables them to sell to you for 50-80% less than retail value. I have found the most amazing giant angle-pose lamp, definitely on my wish list. More websites should take this incentive to collaborate directly with designers, it makes you realise just how much more you are paying for your furniture to sit in a well lit store for a few weeks.
photos sourced from made.com
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